Digital Marketing Fundamentals

About Course

Digital Marketing Fundamentals is a comprehensive online course designed to provide you with a solid foundation in the essential concepts and strategies of digital marketing. From understanding the digital landscape to mastering key marketing channels, this course equips you with the knowledge and skills needed to thrive in today’s competitive digital marketplace. My Approach: My approach to teaching Digital Marketing Fundamentals is practical and hands-on. I believe in combining theoretical knowledge with real-world examples and case studies to provide a holistic understanding of digital marketing concepts. Throughout the course, you’ll engage in interactive exercises and projects to reinforce your learning and develop practical skills that you can apply immediately.
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What I will learn?

  • Gain a thorough understanding of digital marketing fundamentals and concepts.
  • Explore various digital marketing channels, including SEO, PPC, social media, email, and content marketing.
  • Learn how to measure and analyze digital marketing performance using key metrics and tools.
  • Learn how to optimize websites for better user experience and search engine visibility.
  • Develop practical skills in executing digital marketing campaigns and strategies.
  • Create a comprehensive digital marketing strategy aligned with business objectives.

Course Curriculum

Understanding the Digital Landscape

  • Fundamental of digital marketing
  • Search Engine Optimization (SEO)
  • Developing a Digital Marketing Strategy

Website Optimization

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Material Includes

  • Video lectures covering each topic in detail
  • Downloadable resources, including worksheets, templates, and checklists
  • Quizzes and assessments to test your understanding
  • Supplementary reading materials and recommended resources for further learning

Requirements

  • No prior experience in digital marketing is required. Students need access to a computer with an internet connection. Basic computer skills and familiarity with using the internet are recommended but not essential.

Requirements

  • No prior experience in digital marketing is required. Students need access to a computer with an internet connection. Basic computer skills and familiarity with using the internet are recommended but not essential.